Thoughts on marketing operations, automation, and the tools that make it work.
Marketing Ops
A step-by-step guide to connecting your CRM and MAP for true revenue attribution across the full funnel.
Automation
Taking an AI bot from a local Windows setup to a 24/7 cloud deployment with Telegram as the interface.
UTM Tracking
Stop losing attribution data. Here's the system I built and maintain for clean UTM coverage at scale.